150830-6652David Morris
Beit Shemesh, Israel
David supplies the optimal solutions for engineers – and develops business opportunities into successful sales for his clients & principals.
Bio: David was born and brought up in Harrogate, a pretty Victorian town in England. After completing his BA at Newcastle University, David was recruited by ICI (Imperial Chemical Industries), then Britain’s largest manufacturer and one of the world’s leading chemical manufacturers, for ICI’s petrochemical sales & marketing department.

David emigrated to Israel in 1989 and has been innovating and entrepeneuring in Israel ever since.

David established Scitronix Ltd in 1995, as a marketing consultancy and sales agency, initially specialising in UK-Israel defence and aerospace sectors.

Early consultancy clients included the UK Ministry of Defence, surveying Israel’s UAV’s and Reconnaissance Systems. This pioneering work eventually resulted in the UK MoD procuring Elbit’s Hermes 450 UAV, known as “Watchkeeper“.

David also introduced Israel Aerospace Industries (IAI) to the UK’s Royal Air Force and MoD resulting in the British procurement of Elta’s Airborne Maritime Patrol Radars to the RAF. He also worked for BAe Systems as a consultant & as a sales representative for their electro-optics facility, helping to develop their business with Israel.

Scitronix focused on representing leading international electro-optical manufacturers into the Israeli & Turkish markets – and this remains the Scitronix core business.

David has developed excellent relationships with electro-optics manufacturers and engineers in Israel and throughout the world. He creatively matches complex engineering needs with optimal technical & commercial solutions.

David’s 20+ years of industry knowledge, expertise and practical experience is available to you to develop your business.

Community Activities: In David’s spare time he has established & managed several organizations in the field of charity/non-profit organizations in Israel.

David established Lema’an Achai (“For My Brothers”) the solutions-orientated community social services charity in Ramat Bet Shemesh and has served as Chairman of the Board for the past 16 years.David also established and managed “Magen“, the ground breaking Bet Shemesh Child Protection Agency, addressing child abuse in the community. Previously while living in Jerusalem David started and volunteer-managed “Yad LeYedid” (A Hand to a Friend) charity helping impoverished families in Jerusalem.

David also enjoys hiking in his local hills, writing a regular blog and newspaper articles, is an amateur photographer and has also dabbled in local politics.

David is the proud dad to six amazing kids, ‘saba’ to eight delightful grandchildren, and is the-luckiest-husband-in-the-world to Julie.